#Protest Picknick

500 picnics all over Germany to fight plastic waste.

Sometimes an experience is the best way to change a habit. For WWF Germany I developed the strategy and the campaign branding for the action #ProtestPicknick. The picnic was integrated in other campaign actions that are motivating and empowering their supporters to reduce plastic in their lives.

Agency: more onion
Strategy, Campaign Branding & Graphics: Lena Rieger