I am Lena
an eco-social designer
I strive for projects that are economically expedient, ecologically sustainable and socially acceptable. Currently based in Berlin I work multilocal, which means that I come where I am needed or work remotely.
My expertise across strategy and technology means I can plan and lead an entire campaigns or support you to deliver certain elements, which includes strategic workshops, campaign planning, content development, web and print design as well as email builds.
I love to work with you or your organisation on how to deliver a message or explain a product. With a strong brand identity I connect products, a message or service with the target group.
Always eager to improve the user experience of an application or website by researching, investigating and evaluating user requirements and designing user interfaces that lead to action.
Yeah – we are living in digital age. But sometimes the promotion of our project needs a flyer or a new product a nice packaging. I am also happy to help you with a sustainable printing solution.
In digital environments authentic photography is a strong tool to create proximity and a certain mood. With professional experience in fashion and event photography, I am supporting my projects with natural light photography.
Some of my favourite projects
I’ve worked for Bund für Umwelt und Naturschutz Deutschland (BUND), Naturschutzbund Deutschland (NABU), World Wide Fund For Nature (WWF), Esbjerg Naturkosmetik Vienna, Lions Club, University of Bolzano and many more.
01 | 2021 – today
Climate Partner Foundation
Lead UX Designer
Discovery process of a personal footprint calculator with reduction and offset option for a B2C target group.
09 | 2014 – today
Berlin – Vienna
Communication Designer & UX/UI Designer
Independent design projects for various clients.
06 | 2018 – 08 2020
more onion e-campaigning
Berlin – Vienna – London
UX Designer & Digital Campaigner
Consultancy and design for advocacy and fundraising campaigns of international NGOs.
05 | 2015 – 08 | 2015
German Design Council
Support in planning and implementing the German Design Award and Congress.
05 | 2013 – 08 | 2014
Communication Designer & Project management
Communications consultancy and design for agency clients.
11 | 2012 – 03 | 2013
2nd Take Online Store
Intern Online Marketing
Conception and implementation of marketing campaigns.
10 | 2015 – 09 | 2017
University of Bolzano
Master of Arts Eco-Social Design
Focus: Moderation & Participation | Final Grade: 1,0.
10 | 2010 – 05 | 2013
University of Chemnitz
Bachelor of Arts Medias and Communication
Focus: Online Marketing | Final Grade: 1,9.
2016 – today
Lions Club Westallgäu
11 | 2012 – 03 | 2013
Social Good Brazil
International Relations Officer
Fundraising via Campaigning
Unconventional tactics for digital campaigning
A LITTLE MORE LENA
I grew up close to the Bavarian Alps but like mountains and seaside equally. I am always up for delicious food and fresh coffee. I feel at home at many places, but most in Allgäu, Berlin and Southern France. I need to move at least once a day no matter if it is yoga, hiking, surfing or just a nice walk with Salsicha (Sally) my Dachshund. Get your daily dose of Sally below.
Let’s sit down
and start something new!
Whether you’ve liked my work or have a question about it, whether you’re interested in collaborating on a project or would just like to exchange some ideas.
I am always interested to grab a cup of coffee and connect!