Hello there
I am Lena
an eco-social designer
I strive for projects that are economically expedient, ecologically sustainable and socially acceptable. Currently based in Berlin I work multilocal, which means that I come where I am needed or work remotely.
Campaign Strategy
My expertise across strategy and technology means I can plan and lead an entire campaigns or support you to deliver certain elements, which includes strategic workshops, campaign planning, content development, web and print design as well as email builds.
Brand Identity
I love to work with you or your organisation on how to deliver a message or explain a product. With a strong brand identity I connect products, a message or service with the target group.
UX/UI Design
Always eager to improve the user experience of an application or website by researching, investigating and evaluating user requirements and designing user interfaces that lead to action.
Print Products
Yeah – we are living in digital age. But sometimes the promotion of our project needs a flyer or a new product a nice packaging. I am also happy to help you with a sustainable printing solution.
Photography
In digital environments authentic photography is a strong tool to create proximity and a certain mood. With professional experience in fashion and event photography, I am supporting my projects with natural light photography.
What is an
eco-social designer?
Eco-Social Design is not only about more eco-efficient products and services but its striving for future-viable modes of production, consumption and life – for sustainable economies and cultures. Based on these general aims and values the design of products, spaces, processes, interactive applications and transmedia communication is understood as an integrated task. Design is understood as a catalyst of change.
Some of my favourite projects
My Experience
I’ve worked for Bund für Umwelt und Naturschutz Deutschland (BUND), Naturschutzbund Deutschland (NABU), World Wide Fund For Nature (WWF), Esbjerg Naturkosmetik Vienna, Lions Club, University of Bolzano and many more.
Work
01 | 2021 – today
Climate Partner Foundation
Berlin
Lead UX Designer
Discovery process of a personal footprint calculator with reduction and offset option for a B2C target group.
09 | 2014 – today
Self-employment
Berlin – Vienna
Communication Designer & UX/UI Designer
Independent design projects for various clients.
06 | 2018 – 08 2020
more onion e-campaigning
Berlin – Vienna – London
UX Designer & Digital Campaigner
Consultancy and design for advocacy and fundraising campaigns of international NGOs.
05 | 2015 – 08 | 2015
German Design Council
Frankfurt
Project Manager
Support in planning and implementing the German Design Award and Congress.
05 | 2013 – 08 | 2014
St. Stephens
Vienna
Communication Designer & Project management
Communications consultancy and design for agency clients.
11 | 2012 – 03 | 2013
2nd Take Online Store
Cape Town
Intern Online Marketing
Conception and implementation of marketing campaigns.
.
Education
10 | 2015 – 09 | 2017
University of Bolzano
Master of Arts Eco-Social Design
Focus: Moderation & Participation | Final Grade: 1,0.
10 | 2010 – 05 | 2013
University of Chemnitz
Bachelor of Arts Medias and Communication
Focus: Online Marketing | Final Grade: 1,9.
Voluntary
2016 – today
Lions Club Westallgäu
Westallgäu
Communication Designer
11 | 2012 – 03 | 2013
Social Good Brazil
Florianopolis
International Relations Officer
Talks
2019
Fundraising Kongress
Kassel
Fundraising via Campaigning
2019
CCC
Leipzig
Unconventional tactics for digital campaigning
A LITTLE MORE LENA
I grew up close to the Bavarian Alps but like mountains and seaside equally. I am always up for delicious food and fresh coffee. I feel at home at many places, but most in Allgäu, Berlin and Southern France. I need to move at least once a day no matter if it is yoga, hiking, surfing or just a nice walk with Salsicha (Sally) my Dachshund. Get your daily dose of Sally below.
Let’s sit down
and start something new!
Whether you’ve liked my work or have a question about it, whether you’re interested in collaborating on a project or would just like to exchange some ideas.
I am always interested to grab a cup of coffee and connect!